Management and Business Research

Management and Business Research

Mark Easterby-Smith, Lena J. Jaspersen, Richard Thorpe, Danat Valizade

$52.00

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Description

This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.

Accompanying the book is a wealth of online resources to further enhance your learning experience, including:

  • MCQs
  • Video content
  • Templates and data sets
  • Glossary flashcards
  • Additional case studies

These can be accessed by students at study.sagepub.com/easterbysmith7e


Author

Mark Easterby-Smith:
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